| 1991 |
DECEMBER
Elaine
Perlov makes the first IMMORTAL COIL hat at age 22 from materials
in her parent's basement. She hand-coils a steel frame and wraps
it in black velvet to create a whimsical Jackie-O-style pillbox
hat. Perlov copyrights the coiled hat design and launches her
company, IMMORTAL COIL, in Boston. |
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| 1992 |
Elaine
distributes her line of IMMORTAL COIL hats and handmade jewelry
to boutiques in New York, Providence and Boston. Her designs
immediately win acclaim in the local and national press. |
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| 1993 |
APRIL
Invited
to do 3 Days of Trunk Shows at Henri Bendel to showcase her
latest IMMORTAL COIL hat designs. |
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MAY
Elaine
appears in Vogue decked out in a deconstructed outfit
from her first collection of clothing, and the tallest IMMORTAL
COIL hat she ever made. |
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MAY
Elaine
debuts her first collection of clothing consisting of 8 one-of-a-kind
outfits at the Institute of Contemporary Art in Boston. The
group fashion show is called "Creation: 8 Boston Avant Garde
Designers." The elaine perlov clothing label is launched.
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JUNE
Two
IMMORTAL COIL hats chosen for a 4-year traveling exhibition
organized by the Yeshiva University Art Museum in New York.
The two hats become part of the museum's permanent collection. |
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| 1994 |
FEBRUARY
Elaine
is featured on the cover of the Boston Globe Weekend
Calendar section to coincide with her first solo runway show.
Her show, staged in an art gallery, is a well-attended success
among art and fashion enthusiasts. The collection of 50 outfits
entitled Rescue Fashion is a unique mix of recycled, restyled
pieces and is based on the work of Joseph Beuys. Models walk
a meandering route around original hanging shower curtain paintings
by Boston artist, Matthew Murphy. |
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MAY
Invited
by Trevor Fairbrother, Curator, Department of Contemporary Art
at the Museum of Fine Arts, Boston to do an encore performance
of the Rescue Fashion collection. Elaine restages her runway
show in the sleek I.M. Pei West Wing of the museum. |
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MAY
Dewar's
Scotch seeks out Elaine as one of 2 companies in all of New
England to sponsor her artistic projects for the next 3 years.
During this period of corporate sponsorship, Dewar's funds her
next 5 collections and with lavish solo runway events to audiences
of 500 to 800 people. Elaine stages her events in unique venues
such as a theater, a bowling alley and a few national historical
landmarks around Boston. |
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SEPTEMBER
FW
94-95 Collection. The first runway show sponsored Dewar's attracts
an unprecedented crowd of 500 to the Cyclorama, a national historic
landmark Elaine chooses for its unique design. The Cyclorama
is a vast round hall originally built in 1884 to house a panoramic
painting of the Battle of Gettysburg. All in attendance stand
on raised scaffolding in the center of the space while the models
walk the "runway" around the circumference. |
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| 1995 |
MARCH
SPR
95 Collection. The second runway show sponsored by Dewar's
brings a crowd of 800 to The Castle at Park Plaza, built in
1891 as an armory. Within this cavernous space, models meander
in an abstract minimalist "garden" designed by florist Susan
Gadbois, among moss-covered dress forms and ironing boards
and delineated by white garden party chairs. Models are similarly
draped in flora and fauna. Elaine collaborates with Boston
artist Andy Abramhamson and the clothes feature his original
cyanotype photographs. |
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OCTOBER
FW
95-96 Collection. The third runway show sponsored by Dewar's
at the Jamaica Plain Bowling Alley, Boston. The event is expanded
to take place over two nights to accommodate an overflowing
RSVP list. Models walk the bowling lanes as the runway, strutting
among the tenpins to a live 5-piece punk band. |
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NOVEMBER
IMMORTAL
COIL hats continue to enjoy many fine art crossovers. This time
featured in a group art show at the Bromfield Gallery, Boston.
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DECEMBER
Elaine's
innovative bowling alley show is featured in Forbes Magazine
in an article about the Dewar's marketing campaign. To date,
Elaine Perlov's designs have been featured on television and
in over 30 international, national and Boston area publications. |
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| 1996 |
APRIL
SPR
96 Collection. The fourth fashion show sponsored by Dewar's
at the Spaghetti Club in Cambridge. Elaine organizes an art
exhibition on the walls featuring 3 Boston emerging talents
to go along with a continual fashion show throughout the evening.
Models showcase the collection while mingling with the crowd.
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MAY
Perlov
is commissioned by the American Dairy Association to make twin
IMMORTAL COIL hats for their national got milk? ad campaign.
The hats are showcased at Gen Art's Fresh Faces in Fashion
II event in New York City. |
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JUNE
The
Darien Gap (Miramax), a film by Brad Anderson, features
a main character, hat designer Polly Joy, who is based on Elaine,
and actually makes Elaine's hats in the film. Some scenes are
filmed in Elaine's Beacon Hill apartment and at her Rescue Fashion
runway show. |
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SEPTEMBER
FW
97-98 Collection. Fifth Dewar's sponsored show at the historic
Emerson Majestic Theatre in Boston's theater district. Models
strut on the grand stage and down the aisles as a live lounge
band plays from the stage-right boxes. The event draws an enthusiastic
crowd of 800. |
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OCTOBER
Elaine's
clothes and hats are featured in the film Never Met Picasso
(director, Stephen Kijak). |
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OCTOBER
Fleet
Bank commissions an IMMORTAL COIL hat for an ad campaign to
run exclusively in fashion publications, including WWD. |
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1997-
2002 |
National
and international distribution of the brands elaine perlov and
IMMORTAL COIL to the retail trade at the International Fashion
Boutique Show and Femme at the Javits, NYC and WWD Magic Show
in Las Vegas. Elaine's collection is found in boutiques and
specialty chains around the country including Fred Segal, Patricia
Fields, Antique Boutique, Wet Seal's Limbo Lounge, and more. |
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| 2002 |
elaineperlovIMMORTALCOIL
celebrates its 10th Anniversary year! |
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AUGUST
Launch of the website www.elaineperlov.com, showcasing Elaine's
complete collection with over 120 pages of photos, product information
and suggested outfit combinations. Elaine's website gets immediate
notice when it is featured on Lucky Magazine Online one week
after launch. |
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OCTOBER
Elaine is the featured designer in the back inside page of Lucky
Magazine, Boston pages. |
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| 2003 |
AUGUST
New elaineperlov.com feature! The premiere issue of The
Fitting Room, Elaine's e-newsletter of style, trends, food,
fashion, and her Guide to Modular Dressing rolls out to hundreds
of e-mail boxes. |
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| 2004 |
JANUARY
Elaine is invited to be a featured speaker in the Design Within
Reach monthly lecture series in Cambridge, Massachusetts. Elaine
presents a paper on her signature concept of Modular
Dressing as it relates to traditional Japanese architecture.
The Boston Sunday Globe runs a story on the talk in their Ideas
section. |
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FEBRUARY
New elaineperlov.com feature! The Elaine Perlov Gift
Card debuts, just in time to satisfy Valentine's Day wish
lists. The new product is promo-ed on Lucky Magazine Online
to favorable results. |
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APRIL
Solo Trunk Show. Elaine hosts a fashion event in downtown Boston
at The Westin Copley Place showcasing her latest designs. The
event is covered by the Boston Sunday Herald. |
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MAY
Elaine is invited by the Boston School of Fashion Design to
judge student final projects as part of an exclusive jury of
industry professionals. |
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OCTOBER
Elaine is honored during Boston Fashion Week with The Vision
Award 2004 for excellence in fashion design. |
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OCTOBER
Elaine hosts another Solo Trunk Show at the Boston Marriott
Copley Place in the glass-enclosed atrium overlooking Huntington
Avenue and the Copley Mall. The event is on the roster of Boston
Fashion Week and is covered by The Boston Globe. |
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| 2005 |
FEBRUARY
Major re-launch of elaineperlov.com as a full e-commerce website.
The new site offers fully automated online shopping while maintaining
personalized service and many custom options. The new site is
featured on Lucky Magazine Online and gets record hits and sales. |
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MARCH
New elaineperlov.com feature! Automated web shopping on elaineperlov.com
is made available for international customers. |
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MAY
After 14 years in Boston, elaineperlovIMMORTALCOIL moves all
operations to New York City, the fashion capitol. Exciting new
things are planned. |
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AUGUST
Elaine's East-meets-West minimalism gets noticed on a national
level. Her striped Obi Sash is featured in InStyle
Magazine. |
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